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NATALIE ALCALA

FOUNDER & CEO

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Natalie Alcala is a connector to the core.

Following a whirlwind career as a freelance fashion writer featured in noteworthy publications including Vogue, Elle, Refinery29, Who What Wear, The Zoe Report, Los Angeles Magazine, LALA Magazine, BlackBook, and Bullett, Natalie became senior editor of Racked LA — a position she held for four years. It was there that she found her passion in community-building, curating some of the publication’s most successful IRL events.

Midway through her journalism journey, the game completely changed when she married and became pregnant. When her son was just three months old, in 2014 she launched Fashion Mamas to both celebrate and support working mothers in her industry. Word spread quickly, and the rest is history.

Natalie resides in Los Angeles with her husband and their two babes, Diego and Rio.


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ANNA GUERRE

EXECUTIVE ASSISTANT & OPERATIONS MANAGER

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Anna Guerre is the Executive Assistant and Operations Manager of Fashion Mamas. She attended California State University, Long Beach, and holds two BA's in Child Development & Family Studies and Family Life Education with a minor in Fashion Merchandising. With a background in working in customer service and retail, she was always on the look-out for a company that combined her interest of working with families and fashion. Eventually she found exactly what she was looking for in Fashion Mamas.

Anna's past work experience includes working and interning at companies such as Anthropologie, Hyatt Hotels Corporation, the Orange County Child Abuse Prevention Center, and CHOC Children's Hospital. She currently resides in Huntington Beach, and loves doing yoga and spending time with her family and friends.


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SOPHIE JAFFE

LA AMBASSADOR

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Sophie Jaffe is a Los Angeles-based health and wellness expert, who is certified as a raw food chef, yoga teacher and Influencer. Sophie founded her company and wellness brand, Philosophie, with the goal of making it easier, more inspiring, and more delicious to attain optimal health and radiant wellness. She’s a mama of 3 and hosts the IGNTD podcast with her husband Adi.

Through her holistic approach to wellbeing, Sophie has learned that total wellbeing begins with total nourishment, which is why she created her unique line of cleanses and superfood products. These healing products have helped everyone from George Clooney to Sophie’s own dad, and have become essential components in the lives of thousands more.

Always looking for a way to give back to the community, Sophie also frequently leads international women's empowerment IGNTD workshops+podcast, moon circles, and yoga and HIIT classes.

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LIZZY MATHIS

LA AMBASSADOR

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Lizzy Mathis, founder of TheCoolMom.co, a site that taps into what all the cool moms love - from recipes to style, to tips and tricks - this mom of 3 and former actress and model is a vibrant personality to watch in the lifestyle, TV and hosting space. Lizzy and her family work closely with brands such as The Honest Company, been featured in campaigns with Nordstrom and have created sponsored content with several coveted brands including CoverGirl and Google Home. In addition, Lizzy has shared her lifestyle tips on several outlets such as Hallmark’s Home & Family, spoken on panels such as Rainn Wilson’s Soul Pancake and has moderated panels including Harper’s Bazaar Fashion and Sustainability and The Honest Co. fireside chats with Jessica Alba.

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NICOLE GONZALEZ

NY AMBASSADOR

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Nicole Gonzalez is mama to Lucas León and Lillie Sol. Based out of NYC, she is the founder of Lillies and León. She also freelances as a marketing & social media strategist with brands she believes in. Through her blog and social media platforms, Nicole showcases her life as a mother in positive and artistic light, and celebrates her heritage as a Latina woman. She is always looking for beauty in the unexpected and is hoping to work with more creatives in the upcoming year!

Her past and current collaborations include work with Red Table Talk, The Laundress, The Animals Observatory, Superga, Milk Makeup, The Glow, Refinery 29, Bugaboo, and Design Sponge.

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JAYME SY

SF AMBASSADOR

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Jayme Sy is the Mama to Sol Vincent (1) and another babe on the way! She is the creator of HellaJam, a lifestyle YouTube channel that inspires people to thrift to better the environment and redefining motherhood on her own terms by sharing the real ups and downs as a new Mom. She shares with the world the most raw and unfiltered moments in her life, including her journey navigating through anxiety and depression, hoping to remind people that they are never alone.

You can find her thrifting and styling your grandmas vintage leftovers, browsing through dusty tchotchkes, and having real and meaningful conversations with strangers. In her eyes, these open conversations are meant to make every person know that they’re heard, and that’s what matters most to her.

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TINA PHAN

SF AMBASSADOR

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Tina Phan is a San Francisco based fashion influencer who shares her fashion style and everyday adventures on her blog Phashionable. She has been featured in the pages of InStyle Magazine, People Magazine, Refinery29, and New York Magazine where her casual chic city wardrobe is on display.

Tina also works as an attorney in the city and is a mom to 4 year old Coco. Although balancing work, marriage, fashion, and a baby is a challenge, one thing Tina strives to prove is that a woman should go for everything that makes her happy--in all parts of her life. Even if that means early morning photos shoots with a toddler and running to do a court appearance right after. She's trying to do it all, and of course, trying to be as fashionable and stylish while doing it.

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LILY EWING

MIAMI AMBASSADOR

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Lily Ewing is a full-time wife, full-time employee, but proud mama to Nathan. She lives in Miami, Florida where she works a dual role at Fusion TV which includes being an Executive Assistant and helping with on-air promotions for the Programming Department.

When she’s not doing all of the above, she’d spending her time going on mini photoshoots with her husband to satisfy the fashion lover within, and to update her fashion blog along where she discusses Motherhood.

On the workout tip, she’s become quite obsessed with Orange Theory Fitness. “It's the place I go to have my ‘me’ time for an hour and have some quiet time in my brain, because we all know moms spend quite a lot of time thinking and planning!”