Meet Daisy Pena: New York Mama and Tech Entrepreneur


Daisy Pena

“You will never have all the answers. Accept that and build a supportive network.”

Photo: @daisykpe

What do you do and what led you to this career?

I'm a CX Strategy consultant at Twilio. I work with a portfolio of clients. What led me to this career, having worked 11+ years in client facing and go to market roles within the fashion and tech (Launchmetrics, WGSN, LivePerson, Magnetic) space. My clients have either a B2C and B2B business model within the retail, IoT and tech industries. My post graduate training in design thinking methodologies, which guide the user and CX (customer experience) interaction between consumers and products, and an entrepreneurial venture as a fashion stylist and wardrobe consultant (side hustle) led me to gain the skills to be a true "problem solver" for my clients, empathizing with their customers and partnering with them to evolve their customer experience in this ever changing world of technology.

What is the name and age of your little one?

Ethan Alexander Jones will be 4 years in April!

What has been your biggest career achievement thus far?

Joining Twilio, a true technology disruptive company with over 100,000 clients in all industries, which include Shopify, AirBNB, Netflix and more.

What is the most rewarding aspect of being a mother?

Looking at that little human's face and seeing this bright future in his eyes, the realization I created a human and the never-ending hugs and kisses I get from my little guy.

And what is the most challenging?

His personality, the fact that he is a HUMAN which I cannot control and find myself constantly wondering if I could be doing a better job at it.

What is your best advice for someone new to your industry?

I believe we often get caught up in the race to reach a high level of success and inevitably compete while comparing ourselves to one another. The focus should be our own path, even if its still undefined, and more emphasis on supporting other women at any point in our careers. Women empowering each other build a stronger community.

What is your best advice for a new mother?

You will never have all the answers, accept this and build a supportive network.

What's next for you? Do you have an exciting projects coming up?

I am starting a business venture with a partner. We plan to create a marketplace of highly curated South American and Caribbean luxury brands. I'm also working with a children's book agent to finalize "On Mondays and Tuesdays, I am with Mommy". A book written from the perspective of a little boy, about a week being with mom and then his dad on a coparenting schedule. As a divorced mom who coparents, I have learned a lot in this journey and want to tell a story from the point of view of a child and how that experience may translate into his little world. I have not come across many books on the life of a little boy or girl who is coparented.

Follow Daisy at @daisykye