HATCH's Genius New Skincare Line for Mamas Includes Stretch Mark Belly Masks and More


Photo: HATCH

For many beauty buffs, welcoming a little one into the world is no doubt exciting — but it also usually means giving their makeup and skincare routines a major makeover, especially if their favorite products contain pregnancy-unfriendly ingredients like retinol and salicylic acid. (Womp, womp.) On top of creating stylish essentials for dressing the bump, HATCH is now helping mamas care for their growing bellies and more with its just-launched HATCH MAMA beauty collection.

Priced from $12 to $68, the 10-product collection is formulated with all-natural ingredients like natural ingredients like lavender, aloe, and eucalyptus to help soothe, repair, and revitalize. There's something for every pregnancy and post-partum ache and concern: the line includes stretch mark repair oil ($58); rollerball fragrances designed to help mamas relax, alleviate nausea, and feel energized ($26 each); nipple and lip balm ($28); hair oil for maintaining strength and shine ($38); anti-inflammatory leg and foot relief cream ($42); and — perhaps our favorite — even a stretch mark minimizing sheet mask for your belly ($12).

Love it? Shop the full beauty line here.