This Is the Fashion World's Favorite Stroller

Welcome to Wish List, a new FM Journal series where we spotlight a stylish product that every cool mama (or mama-to-be) needs in her life.

Photo: Joolz

We first fell in love with Joolz — a young Dutch company that develops and manufactures strollers designed around the human body — last month, when they hosted a stunning celebration in LA. Not only are their strollers incredibly stylish and unique, but Joolz cares deeply about the environment: for every product sold, they plant a tree. And their cardboard packaging comes with directions for cutting out and building cute things like a birdhouse or lampshade to give it a second life.

While the eco-friendly focus definitely makes the entire brand wish list-worthy, we (and every fashionable mama out there!) is obsessed with the new Joolz Geo2 Stroller. It's sleek, user-friendly, and pretty much a life-saver for the on-the-go mama. Joolz says it best: "After a trip to the grocery store, the XXL basket holds all your shopping and more. A new baby on the way? Whatever life brings — a second baby or twins — the Joolz Geo2 will simply grow with your family while remaining compact and maneuverable, handy on the bus, in the park or shopping. Taking the car? In just one motion, the Joolz Geo2 folds up as a compact one-piece fold."

Hell yes. It also has 20 "Positive Design" features, which is Joolz's clever way of saying that their products are both easy to maneuver and focused on ergonomics, ensuring a smooth ride every time.

Bottom line: this stroller is truly both fashionable and functional. Buy it for your favorite Fashion Mama or mama-to-be here.