Meet Danielle Finck: LA Mama and Founder of Elle Communications

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Danielle Finck

“Curiosity keeps me learning and humility keeps me grounded.”

What do you do and what led you to this career?

I founded a PR agency in LA and NYC over a decade ago that represents sustainable and ethically-produced products (including dozens of fashion brands), non-profits, foundations, causes, businesses, events, and individuals committed to making the world a better place.

What are the names and ages of your little ones?

West, who is 3 months old.

What has been your biggest career achievement thus far?

It's truly been an honor to help grow some of the most deserving organizations committed to protecting people, planet, and animals. Playing a small role in their trajectory is something I'm massively thankful to be able to spend my time doing. I am also proud of the company culture we have created at Elle and consider it an achievement that we have a team of wildly talented colleagues who rave about their happiness, fulfillment, and pride in their work life.

What is the most rewarding aspect of being a mother?

When he flashes me his toothless, gummy grin everything feels absolutely right in the world.

And what is the most challenging?

Every "first" feels scary - first time alone while daddy travels for work, first car rides, first flights, first solo mom and baby trip to our NYC office (which we're about to do!), etc. But then every time we try it and succeed and realize we can do just about anything we put our minds to.

What is your best advice for someone new to your industry?

Enter with immense curiosity and humility. You can never know everyone or everything and I continue to grow through the questions I ask and the curiosities I allow myself to have, even after all these years. Curiosity keeps me learning and humility keeps me grounded.

What is your best advice for a new mother?

You've got this! And when you don't, there's a whole army of other mamas who can't wait to support you.

What's next for you? Do you have any exciting projects coming up?

We just launched a new division at Elle offering impact consulting in addition to the PR work we do, which means we're working with brands to help them become more ethical, sustainable, or philanthropic. We're working on some very exciting projects we can't wait to share!

Follow Danielle at @daniellefinck