This Mindful Oral Care Brand Makes Dental Hygiene So Cool


Remember how before brands like Rital and Care/Of vitamins seems kind ... boring? Don't get us wrong, we knew they were beneficial and essential, but to be honest they just weren't very exciting from an aesthetic point of view. And now a new brand aims to offer a similar solution to the dental hygiene industry.

Boka is a direct-to-customer oral care company that created a line of products including toothpaste, dental floss, coconut oil rinse, and toothbrushes that are modern in both their design and their makeup. It's not just about the sleek branding — Boku also takes a mindful approach to dental hygiene. For example, the naturally-flavored toothpaste is free of fluoride, SLS, triclosan, and parabens and won't disrupt your endocrine system the way most conventional products will. The super-gentle toothbrush bristles are made of Binchotan charcoal, an ingredient that cleanses, detoxifies, and removes odor in the mouth. 


Another reason we're impressed with Boka is the fact that it's subscription-based, which means once you pick your plan ($14.50 a month for either the grown-up or kids versions, and even less if you prepay for the whole year) you'll get a new toothbrush, toothpaste, and floss delivered to your home every month, and there are add ons if your family needs extra supplies. Never having to worry about rushing to the store for our dental care products in honestly pretty priceless, but there's one more facet that makes us give this brand our undivided attention: Boka donates a toothbrush to those in need for every one it sells. Okay, we're in.