Inside Our Tosan Collab Launch Party at Whole Foods SF

Photos: Melissa de Mata

In case you missed it, we just launched our official #FMCollabs product for May — and it's one of San Francisco's coolest cult-favorite brands. Given, that Tosan has always been known for its stylish designs that specifically celebrate fatherhood, we were honored to work with founder (and FMSF member) Surya Kishi Grover to create the brand's first-ever mama-focused product.

To toast the Fashion Mamas x Tosan MA tee (buy it here!), our friends at Whole Foods Market San Francisco, invited us into their SoMa location for a mama pampering morning, filled with bites, mimosas, and natural beauty. Organic favorites evanhealy, Juice Beauty, and Andalou were all on-hand to offer our mamas in some much-needed TLC, and Whole Foods was kind enough to create a kids coloring station for those of us who brought our littles to the party.

See photos above, and consider purchasing the Fashion Mamas x Tosan tee for that awesome MA in your life. A portion of proceeds will be donated to Homeless Prenatal Program — an organization dedicated to ending child poverty and family homelessness, serving over 4,000 families every year.