This New Luxury Baby Brand Makes Gifting Super Easy

Photos: Cameron Jordan

Last week, we teamed up with our friends at SIMPLY to host the launch party for our new favorite cashmere company: 10 to 12 Baby Lounge. Founded by mama-to-twins Amanda, this luxe label prides itself in offering high-end, standout baby gifts that are a hit at baby showers and beyond. We love their chic gift boxes that range from bunny-and-blanket sets to super soft security blankets.

To toast 10 to 12's arrival, our members greeted Amanda and friends at the beautiful Maison-Midi restaurant adjoined to American Rag CIE. Our host for the night was Fashion Mamas LA ambassador Sophie Jaffe, who is also the founder of Philosophie amongst many other successful ventures. Sophie and Amanda sat down for a mini Q&A, where our mamas got to learn more about their unique businesses and how they balance successful careers with motherhood.

If you have a new mama on your holiday shopping list, look no further than this brand! Learn more about its history here.