Meet Whitney Goodman: Portland-based Mama and Branding Consultant

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Whitney Goodman

“Consulting is all about your network and connecting interesting people.”

What do you do and what led you to this career?

I'm a Branding/Brand Strategy/Marketing Consultant. This career evolved naturally after working in fashion PR & Marketing for brands like Mara Hoffman and Lucky Brand before opening my women's lifestyle boutique in Portland, WM GOODS. I wanted to use my wide range of experience to help other businesses grow and connect. I also have a blog focused on my journey through pregnancy & motherhood, and figuring out how to bridge my professional and personal interests.

What is the name and age of your child?

Inez, who is 4 months old!

What has been your biggest career achievement thus far?

Opening my own businesses felt like a huge step. The positive feedback I received about my shop and the feeling it gave customers is my biggest pride.

What is the most rewarding aspect of being a mother?

Watching her evolve every day into her own being. She has a personality and I'm the facilitator to help her be herself.

And what is the most challenging?

Losing my freedom and not being able to be as impulsive as I'd like to be.

What is your best advice for someone new to your industry?

Meet as many people as you can and don't be afraid to promote yourself. Consulting is all about your network and connecting interesting people.

What is your best advice for a new mother?

Be patient and know that it truly will get easier. The beginning is about survival, and you should do whatever you need to do to get through. Also, don't feel guilty asking for help.

What's next for you? Do you have any exciting projects coming up?

I am excited about upcoming consulting projects, and I'm launching a podcast called Real Goods in conjunction with my blog, WM GOODS! The podcast will feature inspiring and creative women. Ultimately it's a look at how we integrate motherhood into our existing lives and bridge these two parts of ourselves (the professional and the personal).

Follow Whitney at @wmgoods