Meet Ida Kay: LA Mama and Brand Communications Pro

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Ida Kay

“Be nice and come with solutions.”

What do you do and what led you to this career?

It all started when I began planning my own birthday parties in 3rd Grade. I absolutely love getting people together and enjoy the strange balance of creative thinking + organizational skills, which led me to career in Communications, mostly in the apparel world for global brands. My career has taken be back and forth between LA and NY, though we are definitely now West Coasters for life. In my most recent NY stint I was the head of Communications for Dutch denim brand G-Star, and left five years ago to start at Red Bull Media House overseeing artist projects within music, art, and dance. I am now heading up Brand Communications for the brand, based in LA.

What is the name and age of your child?

Sophia Kay Haines, who is 3 years old

What has been your biggest career achievement thus far?

Seeing the short documentary "Seoul Music: The Rise of Korean R&B" come to life. It was a concept I came up with with the artist team, and I was able to go to South Korea to create the doc and see it through as an Executive Producer.

What is the most rewarding aspect of being a mother?

The sheer joy and love you feel when you spend time together.

And what is the most challenging?

The forever quest to balance it all.

What is your best advice for someone new to your industry?

Be nice. Come with solutions.

What is your best advice for a new mother?

Breathe. It takes a village. You will look back at this moment and miss it.

What's next for you? Do you have any exciting projects coming up?

Work wise, continuing to try and innovate the way we communicate around the brand; and personally getting ready to celebrate my hubby's 40th bday!

Follow Ida at @Ida_Kay