Whole Foods Market Beauty & Body Essentials Under $25

Take a good look at this photo. Seriously, look closely. Does anything look familiar? Probably, because — like us — you've nonchalantly zoomed by many of these items during one of your weekly (or, if you're a mama, daily) Whole Foods Market runs, assuming that these beautifully-packaged products are too damn fancy to be within you budget. Guess what? Each of these guys are under $25 — for real.

Given that we at Fashion Mamas love deals, natural beauty, and pampering (especially when we're off duty), we teamed up with our friends at Whole Foods to round up these beauty and body game-changers that mamas (and everyone, really) are sure to obsess over. Some are bestsellers, some are super-new, and some are cult favorites that beauty experts have been lowkey buying in bulk, so you know they're legit. Enjoy!


Evan Healy Rose Geranium Facial Tonic Hydrosoul — A spritz of this facial tonic nourishes and softens skin. It also balances, hydrates, and cools, which is the perfect facial trio, if you ask us. $23.99

Andalou Naturals Coconut Firming Cleanser — This foaming cleanser contains skin-friendly enzymes, Vitamin C, and coconut water electrolytes that hydrate skin while improving tone and texture. $12.99

Waxelene — This all-natural alternative to petroleum jelly contains beeswax and natural oils. Its soft, creamy texture smooths and protects skin, and can be used on your body and lips. $8.99

Aztec Secret Indian Healing Bentonite Clay – Made with 100% natural Bentonite Clay, we hear that this facial mask is the secret to the deepest of pore cleanses. It's also fragrance-free, so it's safe for those with sensitive skin. $6.99

Zatik Dragon’s Blood Cleansing Gel Gentle Face Rinse — For normal to oily skin, this daily cleanser is formulated with a blend of herbal extracts, essential oils, succulents, and tannin-rich Dragon’s Blood. (Which sounds straight out of one of your kid's storytime books, but really it's just the name of a vital tree sap that helps loosen impurity build-up like dirt, makeup, and other pollutants while minimizing the appearance of discoloration and balancing skin tone.) $16.99

Thayers Witch Hazel Rose Toner — If the old-fashioned, classically pretty packaging wasn't enough to make you fall in love with this cult fave, we're sold on the softening Vitamin E and rose petal water that allows this toner to lift debris from the skin's surface without taking its moisture along with it. $9.99

WFM Private Label Lip Balm — Slick on this stick with a trifecta of soothing shea, cupuacau, and cocoa butter to keep lips feeling smooth and protected. It also features peppermint essential oil, which keeps lips feeling plump and minty fresh. $1.29


Mineral Fusion Mascara — Perfect for sensitive eyes, this gentle, mineral formulation defines and lengthens lashes sans unintentional clumping. $14.99

Mineral Fusion Nail Polish, Top Coat — This new gel finish top coat provides a long-lasting, chip-resistant coat with a plump, ultra-shiny finish. No UV light required, this formulation is 100% vegan and 4-free. $8.99


Whole Foods Market Moisturizing Shampoo and Conditioner — This duo’s salon-quality formula contains chestnut extract, argan oil, and shea butter for ultimate hair hydration. They’re also lightly scented with a custom bergamot blend. Chic. $9.99 each


Whole Foods Market Fizzing Bath Bombs — Turn up the spa vibes with the help of these bestselling bath bombs. They're lightly scented with essential oils and are available in Coconut Milk, Lavender Vanilla, Oatmeal Shea, Muscle Soak, Milk & Honey, and Rose Petal. $2.99 each

365 Everyday Value Lavender Bubble Bath — This family-friendly, relaxing lavender bubble bath liquid is hypoallergenic, free of parabens, sodium laurel, and laureth sulfate. It also meets Whole Foods Market’s Premium Body Care standards. $6.99 for 32 ounces

Alaffia Coconut Good Soaps — These rich soaps contain coconut oil and shea butter to nourish and protect your skin. They offer a luxurious lather and are also made with Certified Fair Trade ingredients. $2.49

Heritage Store Rose Petal Rosewater — Rosewater is truly versatile with numerous benefits, so use it as a fragrance, a body splash, a hair rinse, or simply add it to your bath water. $6.99

WFM 85% Organic Triple Milled French Soap in Grapefruit Mint — Enjoy the luxurious lather of this lightly scented soap, which also happens to be pretty to look at. $6.99

Soaptopia Bulk Soap — This regional bestseller is packed with organic moisturizing essential oils. It's also made with love by hand in small batches in Mar Vista, California. $1.59 per ounce  

Alaffia Authentic African Black Soap, Unscented — This soap is made from handcrafted shea butter and West African palm kernel oil. It’s incredibly versatile, and can be used as a cleanser for the face, hands, body, and hair. It makes for a rich, long-lasting lather that cleanses without stripping away natural oils. $7.99

Dr. Bronner’s All-Purpose Soap — This classic, ultra-foaming liquid soap instantly cools with the help of peppermint essential oil and utilizes a handful of other organic oils — including coconut and olive — to keep skin from feeling stripped of moisture after cleansing. $7.99


Yerba Prima Tampico Skin Brush — This natural bristle brush made from vegetable fiber is perfect for dry brushing, as it exfoliates to help stimulate the circulation of blood and lessen the appearance of cellulite. $7.99

Alba Botanica Hawaiian Clear Spray Sunscreen — This sunscreen is a natural skin moisturizer with a light, tropical scent. It has a broad spectrum of protection, and is made without parabens or synthetic fragrances. Bonus: it comes in an eco-friendly, aerosol-free can. $11.99

Trilogy Everything Balm — Made with rose hips, pawpaw, and Manuka honey, this balm seriously softens and moisturizes you from head to toe. In addition to being applied to your face and body, it can also be used to sooth dry skin, lips, and cuticles. Travel essential status. $20.99

Weleda Perfume in Rose — This 95% organic fragrance is a perfect blend of sweet florals that make for a romantic aroma. Its main notes include rose (duh) and germanium. $23.99

Spectrum Naturals Organic Unrefined Virgin Coconut Oil Packets — Yes, coconut oil packets exist, and we're bowing down to Whole Foods Market big time for exclusively carrying them. Coconut oil is a natural moisturizer, so we suggest tossing a few in your bag for on-the-go skin hydration. $1.49 each

Primal Pit Paste Stick, Lavender — This all-natural deodorant neutralizes odor-causing bacteria with organic arrowroot powder. It’s an aluminum-free alternative that contains organic coconut oil, organic shea butter, and organic beeswax to soothe and moisturize skin. $9.99

365 Everyday Value Ultra Moisturizing Lotion — Light and natural in fragrance, this lotion quenches our dry skin's thirst with the power of macadamia oil and shea butter. $7.99 for 32 ounces

Pacifica Persian Rose Perfume — A unique blend of Bulgarian rose, subtle violet, myrrh and delicate fruit is a nod to the floral empire of the Persians, the kings of perfume in the 9th century. Spiritual, elegant and classic. $21.99

Weleda Skin Food — This unique whole body cream has a cult following for its hydrating, restoring, and skin-protecting powers. $18.99